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CONTOURS EXPRESS DECLARES BREAST CANCER AWARENESS FITNESS INITIATIVE A SUCCESS
October Events Raised Money & Created Awareness
About The Benefits of Strength Training Exercise in the Fight Against Breast Cancer
-- Success Leads to Continued Partnership in 2007--
Contours Express LLC presents The Breast Cancer Research Foundation (BCRF), NY with a fundraising check in the amount of $103,000. (From L to R): Bill Helton, President of Contours Express, Angela Knight Bellini, Contours Express Franchise Support and Myra Biblowit, President of The BCRF.
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Nicholasville, KY, November 20, 2006 – As part of October’s Breast Cancer Awareness Month, Contours Express, an all-women circuit training gym featuring real weights for real results, and The Breast Cancer Research Foundation launched their first partnership fundraiser in an effort to raise money for breast cancer research. Over 80 Contours Express clubs and 10,000 members participated nationwide in raising approximately $50,000 to support The Foundation in their charge to find a cure and further educate women about the benefits exercise has in combating and recovering from breast cancer.
“From research that The Breast Cancer Research Foundation has funded, we know that exercise is an important component of warding off breast cancer,” said Myra J. Biblowit, President, The Breast Cancer Research Foundation. “Contours Express advocates strength-training exercise, community and education among their members and we’re thankful that they chose our organization to be a part of their successful outreach.”
During Breast Cancer Awareness month, hundreds of initiatives are launched in an effort to raise millions of dollars in the fight against breast cancer. In partnering with The Breast Cancer Research Foundation, Contours Express, the country’s #2 all-women circuit training gym behind industry-leader Curves, was ensured that at least 85% of monies raised during the “10-5 To Save Lives” Event would go directly to breast cancer research.
“We are thrilled that the ‘10-5 To Save Lives’ event was a financial success and will help fund key research for The Breast Cancer Research Foundation” said Bill Helton, President of Contours Express. “But, our pride comes in knowing that our franchise owners came together to educate the hundreds of women in communities nationwide about the benefits of strength-training exercise in helping to reduce the risk of and aiding in the recovery from breast cancer.”
The event, “10-5 To Save Lives; Exercising To Make A Difference” event was an all day fitness initiative where Contours Express members donated their 29-minute workout to The Breast Cancer Research Foundation. Each member raised pledges for their workouts and donated the proceeds to the cause. Prior to the launch of the event, the Contours Express’ Corporate office announced that they would donate matching funds to the BCRF, adding to the franchisees fundraising efforts.
The “10-5 To Save Lives” event was the first of many fundraising efforts that Contours Express will sponsor as part of their partnership with The Breast Cancer Research Foundation. Currently, both The Foundation and Contours Express are working together to concept new fundraising initiatives that will launch in June 2007.
More information about the program and other events can be found at www.ContoursExpress.com or www.bcrfcure.org.
To learn more about your local club’s efforts, please contact Sarah Pritts at 502.394.9189 or sarahp@carryonpr.com.
About Contours Express
Contours Express, based in Nicholasville, Kentucky, second only to Curves, is enjoying phenomenal success with more than 360 fitness centers operating nationwide. Additional locations include Canada, Mexico, Puerto Rico, Brazil, Europe, Asia, the United Kingdom, Ireland, Guam, and Australia. By 2009, company executives project at least 1,000 Contours Express clubs will be operating around the world. For more information, visit www.ContoursExpress.com.
About the Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. BCRF is currently funding 115 researchers across the U.S. and in Canada, Europe, Latin America, and Israel. The Foundation has received the highest rating from Charity Navigator, four stars, for five consecutive years, which means BCRF has outperformed
over 98.7% of more than 5,000 evaluated charities in efficiently managing its finances. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
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